Business Development

Partner Program — Working Together

Business development opportunities – we want to help you build your business with Canadian beef through our Partner Programs.

We aren't just interested in selling beef as a commodity we want to help our trade partners build value. We're interested in working with people who care about providing their customers with beef products that truly meet their expectations and their needs. We're convinced that the Canadian Beef Advantage can provide you with the consistent, quality product on which you'll want to put your name.

Talk to us about our Partner Programs and upon approval here are some of the ways we're willing to stand behind our promise:

• We'll cost-share consumer based research with you to determine exactly what your customers want in a quality beef product.
  
  
• We'll help retailers and foodservice operators develop private label branded beef programs that are Country of Origin compliant that also meet and exceed the expectations of your customers.
  
  
• We'll cost-share development of promotional and point of sale materials.
  
  
• We'll demonstrate our Canadian beef products to distributor sales teams and provide them with the technical material they need to clearly define your brand and the Canadian beef advantage to your customers.
  
  
• We'll provide cutting and merchandising demonstrations that highlight Canadian versatility and creativity.
  
  
• We'll facilitate meetings with Canadian beef suppliers in the U.S. who can provide you with the product to put your branded beef program to work for you.

Download the Partner program guidelines (PDF 712KB). For more information on our Partner Programs and how to apply, please contact our U.S. Market Development Team.

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