In this section:
Vision & Mission Statements Offices & Staff Market Development Team How We Are Funded
Our vision for a sustainable, profitable beef industry is to have Canadian beef recognized as the most outstanding by domestic and export customers.
Maximize demand for Canadian beef and optimize the value of Canadian beef products.
The Beef Information Centre (BIC) is the beef market development division of the Canadian Cattlemen's Association.
BIC is governed by a committee of elected cattle producers representing over 90,000 beef cattle producers from across Canada.
For more information on the Canadian Cattlemen's Association and beef industry issues, visit the Canadian Cattlemen's Association website.
BIC has two national offices located in Eastern Canada (Mississauga, Ontario) and Western Canada (Calgary, Alberta). Over 30 employees work as a team to deliver BIC programs in Canada and the U.S. Our team includes marketing experts, dietitians, chefs and meat cutting experts, public relations and administrative staff. Our U.S. market development team is solely focused on U.S. markets and is focused on working with the Trade (Processors, Retailers and Foodservice) to maximize opportunities that the Canadian Beef Advantage can offer.
(Click on the photo to read the team member's bio.)
MARTY CARPENTER DIRECTOR, U.S. MARKET DEVELOPMENT Beef Information Centre Phone 403 275 5890 ext 303 Fax 403 275 9288 Email mcarpenter@beefinfo.org
JEFF TRAFFORD DIRECTOR, U.S. MARKETING SERVICES Beef Information Centre Phone 902 865.8668 Cell 902 402.4234 Email jtrafford@beefinfo.org
SUSAN EVANS TRADE COMMUNICATIONS MANAGER Beef Information Centre Phone 604 321 7160 Fax 604 324 7782 Email sevans@beefinfo.org
JORGE MENDEZ MANZANILLA DIRECTOR, U.S. MARKETING SERVICES Beef Information Centre Phone 403 275 5890 ext 311 Fax 403 275 9288 Email jmendez@beefinfo.org
BIC receives funding contributions from the National Check Off Agency, as well as financial contributions from the Government of Canada, the Government of Alberta and various Industry Development funds.
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