Développement des affaires

Programme des partenaires

Participez au programme des partenaires et partagez les coûts de vos activités de commercialisation du boeuf avec le Centre d'information sur le boeuf.

Financial Tools

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Market Research

Canadian Food Trends, Recent Canadian Beef Research, Retail Meat Case Audit, etc.

Competitive Positioning

Determining your department and your storeâ€™s competitive position in the marketplace is essential for long term profitability.

Business Readiness

Retailing is about fulfilling customer expectations profitably. Customers choose to shop in a particular store because they know it consistently delivers a positive shopping experience.

Beef Trends

Overall meat sales continue strong, up 2% in 2006 over the previous year. (Source: AC Nielsen Fresh Track)

Branded Beef

The inherent nature of beef cattle is such that there are many variables in determining quality. Safety, grade, location of cut and trim all contribute to beef quality measures.

Marketing Programs

Now that your store and your department has determined its competitive positioning strategy, you should be taking actions that will allow you to fulfill your promise to be best in price, best in service, or best in selection.

Procédés publicitaires

La publicité est un domaine complexe. La plupart des grands magasins disposent d'un service de la publicité pour produire des circulaires et autres publicités.

Activity Planning & Execution

The seasons change and holidays occur in a predictable annual pattern. With a little planning, your department can be ready to take advantage of seasonal and holiday promotions.