Canadian Beef - Quality that Inspires Confidence

Trade Education

Evolution of the Retail Beef Business

While all businesses face challenges in hiring qualified personnel, retail grocery businesses, and especially meat departments, face significantly greater challenges.

Retail Meat Orientation

Every new store employee should receive a thorough orientation pertinent to their role in the store’s operations.

ELearn

One of the biggest challenges foodservice distributors face today is product knowledge for their sales associates.

Labour Management Benchmarks

Labour expense can seriously negatively impact a store’s profit margin if the expense is out of proportion.

Understanding the Consumer

Understanding the meat department’s customers and their buying and eating habits will assist the meat manager in making the best decisions in all aspects of managing the department...

The Customer Value Offer

The department and the store have a competitive positioning strategy – such as to be best in price, best in service or to have the best products.

Up-Selling Strategies

Almost every store offers weekly low margin feature items – popular products with low margins that help bring customers into the store.

Customer Engagement Scripts

Every interaction with a customer is an opportunity to start a selling/educational conversation. A conversation does not need to be a sales pitch – it’s simply offering assistance to the customer.

Product Demonstration

Product demonstrations can increase immediate and future sales of the featured product.