About BIC
In this section:
Vision & Mission Statements
Offices & Staff
Retail Team
How We Are Funded
-
Vision Statement
Our vision for a sustainable, profitable beef industry is to have Canadian beef recognized as the most outstanding by domestic and export customers.
Mission Statement
Maximize demand for Canadian beef and optimize the value of Canadian beef products.
The Beef Information Centre (BIC) is the beef market development division of the Canadian Cattlemen's Association.
BIC is governed by a committee of elected cattle producers representing over 90,000 beef cattle producers from across Canada.
For more information on the Canadian Cattlemen's Association and beef industry issues, visit the Canadian Cattlemen's Association website.
BIC has two national offices located in Eastern Canada (Mississauga, Ontario) and Western Canada (Calgary, Alberta). Over 30 employees work as a team to deliver BIC programs in Canada and the U.S. Our team includes marketing experts, dietitians, chefs and meat cutting experts, public relations and administrative staff.
(Click on the photo to read the team member's bio.)
|
ROB GIGUERE
SR. DIRECTOR, DOMESTIC TRADE MARKETING
Beef Information Centre
Phone (905) 821-4900 ext 214
Fax (905) 821-4915
Email rgiguere@beefinfo.org |
|
DERRICK ASH
DIRECTOR, RETAIL MARKETING
Calgary, AB T2E 7H7
Tel: (403) 275-5890
Fax: (403) 275-9288
Email dash@beefinfo.org |
|
MARTIN LEMOYNE
QUEBEC TRADE MARKETING MANAGER
Beef Information Centre
Phone: (514) 705-9165
Email mlemoyne@beefinfo.org |
|
PETER VASIL
EASTERN RETAIL MANAGER
Beef Information Centre
Phone (905) 821-4900 ext 231
Fax (905) 821-4915
Email pvasil@beefinfo.org |
|
SUSAN EVANS
TRADE COMMUNICATIONS MANAGER
Beef Information Centre
Phone 604 321 7160
Fax 604 324 7782
Email sevans@beefinfo.org |
BIC receives funding contributions from the National Check Off Agency, as well as financial contributions from the Government of Canada, the Government of Alberta and various Industry Development funds.
Back to Top