News and Highlights
Retailers who embrace the roasting category stand to see a big boost to their bottom line
Think roast beef is just too traditional to be hip with today’s consumers? Think again! Research into the consumer “hot-buttons” for roast beef indicate roast beef is just as relevant for today’s busy households as always. Retailers who embrace the category stand to see a big boost to their bottom line. Beef roasts are not only worth considerable sales dollars, they also offer grocers a great opportunity for incremental sales and to build basket size.
Download a copy of Retail Intelligence: Roast Beef now.
Standard Cooking Instructions for Canadian Beef Cuts (by category)
This document contains the recommended standard cooking instructions for all beef cuts within each category. It is a complement to the Beef Merchandising Guide wall poster.
These cooking instructions are presented in an easy-to-use format as the basis for on-pack labels and ad flyers. The instructions have been extensively tested by Canada Beef Inc. professional home economists and have been verified by scientific studies.
Download a copy of Standard Cooking Instructions for Canadian Beef Cuts or contact your local Canada Beef retail team member for further information.
Beef Merchandising Guide

This laminated wall poster is the perfect addition to any meat department. There is a carcass reference for each sub primal cut, detailed skeletal diagram, quality and yield grading information and innovative merchandising options for each sub primal are included.
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Merchandising Cut Videos
Accurately trimming and portioning of beef is critical to successfully merchandising beef at retail. This DVD includes 16 of the most popular beef cuts and walks you through both traditional and innovative merchandising techniques specific to the retail trade.