Business Development

BIC Partnership Program

Business development opportunities – we want to help you build your business with Canadian beef through our Partner Programs.

Financial Tools

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Market Research

Canadian Food Trends, Recent Canadian Beef Research, Retail Meat Case Audit, etc.

Competitive Positioning

Determining your department and your store’s competitive position in the marketplace is essential for long term profitability.

Business Readiness

Retailing is about fulfilling customer expectations profitably. Customers choose to shop in a particular store because they know it consistently delivers a positive shopping experience.

Beef Trends

Overall meat sales continue strong, up 2% in 2006 over the previous year. (Source: AC Nielsen Fresh Track)

Branded Beef

The inherent nature of beef cattle is such that there are many variables in determining quality. Safety, grade, location of cut and trim all contribute to beef quality measures.

Marketing Programs

Now that your store and your department has determined its competitive positioning strategy, you should be taking actions that will allow you to fulfill your promise to be best in price, best in service, or best in selection.

Advertising Procedures

Advertising is a complicated field. Most major stores have advertising departments to produce flyers and other advertising.

Activity Planning & Execution

The seasons change and holidays occur in a predictable annual pattern. With a little planning, your department can be ready to take advantage of seasonal and holiday promotions.