Canadian beef, which comes exclusively from cattle raised and processed in Canada, is nutritious and produced according to world class quality and safety standards.

Canadian beef is renowned for its rigorous and progressive grading, inspection and food safety standards. Canada has the only mandatory cattle identification system in North America.

Canada's beef farmers and ranchers are dedicated to raising cattle with respect for their animals and the environment.

McDonald's^® Canada is a licensed user of the Canadian Beef Brand in partnership with the Canadian Cattlemen's Association.

“McDonald's^® Canada proudly supports the Canadian beef industry,” says Jeff Kroll, Senior Vice-President, National Supply Chain, at McDonald's^® Canada. “Beef is at the core of our menu and with the help of our dedicated partners in the industry, we are meeting the needs of our customers by delivering safety, quality, consistency, and innovation in our varied beef offerings.”

Throughout Canada, McDonald's^® serves approximately two and a half million customers every day and its annual shopping cart includes more than 64 million pounds of locally-raised beef.

“McDonald's^® Canada has made a commitment to Canadian beef which today translates into the company using 100% Canadian beef for all its burger offerings,” says John Gillespie, BIC Chairman and producer from Ayr, Ontario. “As the largest foodservice purchaser of beef in Canada, this is a significant alliance for Canada's beef industry.”

To learn more about Canadian beef, visit the Beef Information Centre at www.beefinfo.org.