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Business Development

Partner Program — Working Together

Shake HandsBusiness development opportunities – we want to help you build your business with Canadian beef through our Partner Programs.

We aren't just interested in selling beef as a commodity we want to help our trade partners build value. We're interested in working with people who care about providing their customers with beef products that truly meet their expectations and their needs. We're convinced that the Canadian Beef Advantage can provide you with the consistent, quality product on which you'll want to put your name.

Talk to us about our Partner Programs and upon approval here are some of the ways we're willing to stand behind our promise:

  • We'll cost-share consumer based research with you to determine exactly what your customers want in a quality beef product.

  • We'll cost-share development of promotional and point of sale materials.

  • We'll demonstrate our Canadian beef products to distributor sales teams and provide them with the technical material they need to clearly define your brand and the Canadian beef advantage to your customers.

  • We'll provide cutting and merchandising demonstrations that highlight Canadian versatility and creativity.

Download the Partner program guidelines (PDF 151KB).

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