Business Development

Goal

To increase domestic market share and maximize the value of all Canadian beef.

Focus

The facilitation, development and marketing of further processed and value added meat products for the Canadian marketplace through Product Development and Commercial Beef Partners Programs.

Beef Information Centre can Help Provide:

Cost-sharing opportunities in areas such as:

Consumer and Trade Information & Research
Formula/Process Development
Nutrition Analysis & Label Development
Sensory Evaluation

Product Positioning & Marketing
Marketing Material Development & Point of Sale Programs
Menu Engineering, Preparation Directions & Recipe Development

Connections with suppliers, manufacturers and end users

Strategic expertise in the following areas:

Technical Services
Product Development
Merchandising Seminar
Communication Services

Team Training
Financial/Yield Analysis
Market/Brand Development

For Assistance in Creating a Competitive Advantage with Canadian Beef, Contact:

Beef Information Centre

Ontario Office 2000 Argentia Rd., Plaza 4, Suite 101 Mississauga, ON L5N 1W1 Phone: (905) 821-4900 Fax: (905) 821-4915	Alberta Office 310-6715 8th Street N.E. Calgary, AB T2E 7H7 Phone: (403) 275-5890 Fax: (403) 275-9288
Email: processing@canadianbeef.info

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