Business Development
Goal
To increase domestic market share and maximize the value of all Canadian beef.
Focus
The facilitation, development and marketing of further processed and value added meat products for the Canadian marketplace through Product Development and Commercial Beef Partners Programs.
Beef Information Centre can Help Provide:
Cost-sharing opportunities in areas such as:
- Consumer and Trade Information & Research
- Formula/Process Development
- Nutrition Analysis & Label Development
- Sensory Evaluation
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- Product Positioning & Marketing
- Marketing Material Development & Point of Sale Programs
- Menu Engineering, Preparation Directions & Recipe Development
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Connections with suppliers, manufacturers and end users
Strategic expertise in the following areas:
- Technical Services
- Product Development
- Merchandising Seminar
- Communication Services
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- Team Training
- Financial/Yield Analysis
- Market/Brand Development
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Download the Partner program guidelines (PDF 151KB).
For Assistance in Creating a Competitive Advantage with Canadian Beef, Contact:
Beef Information Centre
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Ontario Office
2000 Argentia Rd., Plaza 4, Suite 101
Mississauga, ON L5N 1W1
Phone: (905) 821-4900
Fax: (905) 821-4915
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Alberta Office
310-6715 8th Street N.E.
Calgary, AB T2E 7H7
Phone: (403) 275-5890
Fax: (403) 275-9288
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Email: processing@canadianbeef.info
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