For great taste, excellent nutrition, value, versatility, convenience, ...and to support communities across the country, make it Canadian Beef – today.
· wholesome & reliable · superior taste · safe and on the leading edge of food safety · advanced cattle identification · stringent grading system

Why “Make it Beef”?

• When surveyed, 2/3rds of Canadians indicated that they would purchase more beef if it helped support Canadian beef farmers and ranchers.
  
  
• Canada is recognized worldwide for its safe and wholesome beef products. Strict regulations are in place and monitored by federal, provincial, and municipal governments ensuring food safety and quality. Our advanced cattle identification system brings consumer confidence on a global level.
  
  
• Canadians are choosing to buy Canadian. According to Statistics Canada, AAFC and Canfax, 89% of total beef consumed in Canada is Canadian beef, up 16% in 2004 over 2003.

By partnering with the “Make it Beef” logo, you create the opportunity for Canadians to support other Canadian families, while being identified by consumers as an industry leader that is supporting our domestic market.

Examples of Participating Partners:

100% Canadian Content Logo

A cost sharing opportunity is also available to companies through the various partner programs.These initiatives support the development of a “100% Canadian Content” custom brand logo similar to the “Make it Beef” logo. This new logo will be featured in eye-catching sales and marketing materials that will be made available exclusively to participating partners. Please contact processing@canadianbeef.info for more details.

Other Partners Program

Top of Page