Canada Beef Inc.

In this section:

Vision & Mission Statements
Offices & Staff
How We Are Funded

Vision & Mission Statements

Vision Statement

To position Canadian beef as the premium beef product of choice for international and domestic markets.

Mission Statement

To enhance and sustain the profitability of Canadian beef producers through excellence in product promotion, positioning and the facilitation of domestic and international marketing initiatives.

Canada Beef Inc. is an independent national organization representing the research, marketing and promotion of the Canadian cattle and beef industry worldwide. Its efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded by cattle producers and the National Beef Check-Off, which in turn makes it possible to access beef industry market development funds provided by the Government of Canada and the Government of Alberta.

Offices & Staff

Canada Beef Inc. has two national offices located in Eastern Canada (Mississauga, Ontario) and Western Canada (Calgary, Alberta), as well as six international offices in China, Japan, Mexico, South Korea and Taiwan. Over 30 employees work as a team to deliver Canada Beef Inc. programs worldwide. Our team includes marketing experts, public relations and administrative staff.

How we are funded

Canada Beef Inc. receives funding contributions from the National Check Off Agency, as well as financial contributions from the Government of Canada, the Government of Alberta and various Industry Development funds.

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